In collaboration with Tobermory Wave Adventures (TWA), an ecotour company in Tobermory, Ontario, Canada, we worked together to reshape their digital identity. By delving into their ethos of fostering environmental connections, we aimed to propel TWA beyond their comfort zone, infusing their brand with adventure and exploration.The results of this activation was a bespoke web experience coupled with an intuitive online booking platform, empowering TWA to showcase their offerings while seamlessly connecting with their audience and standing out against the saturated competition.